Understanding products leads to understanding customers: Mr. Liu received training from the foreign trade department to unlock the core logic of sealing product sales
2026-04-17
Times

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  President Liu carried out special training for the Ministry of Foreign Trade, deeply analyzed the advantages of EPDM raw materials, described its excellent characteristics of weather resistance, high and low temperature resistance, anti-aging and other sealing products in rubber strips, and taught the essence of sales and practical skills. During the interactive training session, Mr. Liu patiently and kindly answered questions, providing professional guidance for the foreign trade team to accurately expand customers and efficiently complete transactions. In order to further enhance the professional competence of the foreign trade department team and strengthen the core competitiveness of products, Mr. Liu conducted a special training activity for the foreign trade department, focusing on the two core dimensions of product professional knowledge and sales practice, bringing the team a wealth of practical teaching content.

  At the beginning of the training, Mr. Liu focused on the core product raw materials and delved into the core advantages of ethylene propylene diene monomer (EPDM). He explained in detail the excellent characteristics of this raw material in sealing products such as rubber strips, based on industry application scenarios. It not only has super weather resistance and can resist UV and ozone erosion, but also can adapt to a wide temperature range of -50 ℃ to 150 ℃. It has the characteristics of chemical corrosion resistance, compression deformation resistance, etc., perfectly adapting to the sealing needs of various fields such as construction and automobiles. Mr. Liu combined physical displays with professional drawings to enable the team to intuitively understand the core selling points of the product and solidify their professional knowledge foundation. Based on the explanation of product professional knowledge, Mr. Liu further extended to the sales field and deeply analyzed the essence of sales. He pointed out that sales is not simply about promoting products, but a process of value transmission and matching needs. The core is to explore real needs from the customer's perspective and provide customized solutions for customers. At the same time, Mr. Liu shared practical skills such as precise customer acquisition, demand mining, objection handling, and facilitating transactions in the context of foreign trade. He emphasized that foreign trade personnel need to balance professionalism and communication skills, not only understanding product characteristics, but also insight into customer psychology, and building trust links with professionalism and sincerity.


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  At the end of the training, an interactive questioning session will be set up, where team members actively ask questions related to customer communication, product pricing, market expansion, and other issues in daily foreign trade work. Mr. Liu always maintains a patient and friendly attitude, providing detailed answers one by one, offering specific practical suggestions for different scenarios, and sharing practical experience without reservation. The on-site learning atmosphere is strong and efficient. This training is precisely tailored to the work needs of the foreign trade department, which not only fills the gaps in the team's product expertise, but also unlocks the core logic of sales practice. In the future, the Ministry of Foreign Trade will transform the training into practical work results, expand overseas markets with more professional abilities and precise strategies, and help the company's sealing product business achieve new breakthroughs.